Parexel Global Leadership and Sales Summit
Virtual Event | Custom Event Platform | Development | Production
Parexel’s first-ever Global Leadership and Sales Summit Meeting brought leaders and sales teams from all over the world together to Dallas, Texas. Their objective was to celebrate their accomplishments, address challenges, and share ideas for accelerating their growth the following year. We partnered with Parexel to manage the event space planning, design and execute the expo, and oversee General Session production.
We took Parexel’s new brand identity and determined a strategic approach to bring their message to the forefront of every visual opportunity. Through the event dress, Mobile app, General Session, opening night reception and expo, we infused their voice to inspire their leaders and create a lasting first impression.