Inspiring and equipping
independent pharmacies.

Good Neighbor Pharmacy Front-End Specials Campaign

Marketing  |  Branding

Our team constructed a campaign strategy to educate pharmacy owners and/or decision-makers on front-end products in order to make more profitable purchasing decisions. A significant aspect of this meant communicating front-end specials on a regular basis and equipping store owners with the resources and tools needed to improve their business.

We referenced valuable metrics and applied key findings to the strategy we had in place. This resulted in increased sales and audience engagement.

Quick View:

Good Neighbor Pharmacy Front-End Specials Email
Good Neighbor Pharmacy Front-End Specials Catalogue
Paul Warren  |  Director, Consumer Marketing  |  AmerisourceBergen

Partnering with Innovent on an email marketing strategy has elevated and enhanced the way we can connect with our pharmacy customers, drive results for our manufacturer partners, and deliver for our company’s bottom line. As we redesigned our emails to be more shopper-friendly, we expected to see a modest 5% increase in gross profit within the first year of the relaunch. However, we’ve already captured a 15% increase in gross profit just five months into the calendar year. Shopping our emails has never been easier for our customers and our manufacturer partners are thrilled.

Innovent Creative
1920 North Coit Suite 200-167
Richardson, Texas 75080
Linkedin IconInstagram Icon