The aim of Zenefits SHIFT was a multi-faceted hybrid event with the objective of creating “long legs” to drive engagement long after the day of the event. Zenefits teamed up with us to creatively come up with ways to market Zenefits SHIFT, create a compelling registration website, build and run the live stream website, provide stage rendering and scenic, edit and provide five canned videos to maximize Zenefits SHIFT content, and continue to update the Zenefits SHIFT website to increase traction and enhance engagement.
- Produced event start to finish in 6 weeks
- Used downtown San Francisco HQ for location to save $$$
- Broadcasted Worldwide to over 900 viewers
- Invited VIP Live Audience: 65
- Over 500 unique visits since the event
- Summary Event Video was produced and live 3 days after the event