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Parexel
Parexel’s first-ever Global Leadership and Sales Summit Meeting brought leaders and sales teams from all over the world together to Dallas, Texas. Their objective was to celebrate their accomplishments, address challenges, and share ideas for accelerating their growth in 2020. Parexel partnered with Innovent to manage the event space planning, design and execute the expo, and oversee General Session production.

We took Parexel's new brand identity and determined a strategic approach to bring their message to the forefront of every visual opportunity. Through the event dress, app, General Session, opening night reception and expo, we infused their voice to inspire their leaders and create a lasting first impression.
Quick view:
  • Infused Parexel's new brand identity into every touchpoint to create a feeling of connectedness and inspiration
  • Designed and executed the expo to showcase the importance of Parexel's work and commitment of delivering value to their customers
  • Produced an engaging General Session that led to discovering common challenges and innovative solutions for 2020

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