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MWI Animal Health National Sales Meeting
The MWI Animal Health National Sales Meeting brings sales associates together with key vendor partners for a five-day event to make a meaningful difference in business, animal health, and the world. The National Sales Meeting encompasses numerous educational breakout sessions and General Session presentations. Innovent was challenged to construct a new Event Messaging Architecture to reflect the recent changes in the company. After establishing their anchor message, we worked with the leadership team to communicate it to all their internal speakers and weave it into their workgroup sessions. We then connected it throughout the event dress, the two-day trade show, and the main stage presentations.

This was a unique opportunity to help inspire and educate MWI sales associates to reimage how they do business.
Quick view:
  • Designed and produced entrance structures, event signage, and general session graphics
  • Developed presentations and produced two-day general session for 700+ sales associates
  • Created a new event messaging architecture used for all communications, event dress and presentations to inspire sales associates

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1920 N. Coit Road

Suite 200-167

Richardson, TX 75080

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